7 Amazing Features of Arattai Messenger App by ZOHO You Must Know

The world of messaging apps is dominated by giants like WhatsApp, Telegram, and Signal. But in recent years, India has seen a rise in homegrown alternatives focused on privacy and data security. One such app making waves is the Arattai messenger app, developed by ZOHO Corporation, a global SaaS powerhouse headquartered in India.

Arattai (which means “chit-chat” in Tamil) was launched with a vision: to provide users a safe, reliable, and private communication platform without compromising on features. Unlike typical consumer apps, Arattai leverages ZOHO’s reputation for building secure enterprise tools, giving it a unique edge in the crowded messaging space.

What is the Arattai Messenger App?

The Arattai messenger app is a cloud-based messaging application built by ZOHO. It offers features similar to popular chat apps—text messaging, voice and video calls, media sharing—but with a strong focus on privacy, security, and Indian data sovereignty.

ZOHO’s vision with Arattai is clear: create a platform that keeps user data safe while offering a smooth, modern chat experience. Unlike many competitors that monetize through ads or user data, Arattai’s foundation lies in ZOHO’s philosophy of ethical software development.

Key Features of Arattai Messenger App

Here’s what makes Arattai stand out:

1. Secure Messaging with End-to-End Encryption

Every message, file, and call is protected using end-to-end encryption, ensuring only sender and receiver can access the content.

2. High-Quality Voice and Video Calls

Arattai supports HD voice and video calls with minimal lag, even on slower networks – ideal for both personal and professional use.

3. Cross-Platform Availability

Available on Android, iOS, and desktop browsers, Arattai ensures users can stay connected across devices.

4. Group Chats and Collaboration

Users can create groups for family, friends, or office teams with features like threaded conversations, pinned messages, and admin controls.

5. File and Media Sharing

Send images, videos, PDFs, and documents seamlessly with secure storage. Unlike some apps, Arattai doesn’t compress files heavily, keeping quality intact.

6. Indian Data Hosting

One of Arattai’s strongest selling points is data localization—user data is stored in ZOHO’s secure Indian servers, addressing growing privacy concerns.

7. No Ads, No Tracking

Unlike WhatsApp or Facebook Messenger, Arattai is ad-free and does not track users for targeted marketing.

Benefits of Using Arattai Messenger App

1. Privacy First – Data stays encrypted and within India, appealing to security-conscious users.
2. Smooth User Experience – Clean design, minimal distractions, and intuitive navigation.
3. Strong Brand Backing – Built by ZOHO, trusted by 100M+ global users.
4. Cost-Free Communication – No ads, no hidden charges, free messaging and calling.
5. Business-Ready – While consumer-focused, its ZOHO ecosystem integration makes it suitable for SMEs and teams.

Why Did ZOHO Launch Arattai?

ZOHO entered the messaging space in response to rising data privacy concerns in India. Around the time WhatsApp updated its privacy policy in 2021, many users looked for alternatives. Arattai was ZOHO’s answer: a homegrown app with strict privacy standards.

The name Arattai itself symbolizes casual, open conversation, reflecting ZOHO’s goal to make messaging both fun and safe.

Arattai vs Other Messaging Apps

Here’s how Arattai compares with popular alternatives:

Key takeaway: While WhatsApp and Telegram lead in numbers, Arattai is carving a niche with privacy + Indian hosting + no ads.

How to Download and Set Up Arattai

1. Download the App from Google Play or Apple App Store.
2. Sign Up with Mobile Number (similar to WhatsApp).
3. Verify OTP to secure your account.
4. Set Profile & Preferences – Add display picture, status, and choose notification settings.
5. Start Chatting – Create groups, invite contacts, and begin secure messaging.

Pro Tip: Arattai works smoothly on low-bandwidth networks, making it suitable for rural areas with slower internet.

Use Cases of Arattai Messenger App

• Personal Chats: Keep in touch with family and friends securely.
• Workplace Teams: Collaborate on projects using group chats and file sharing.
• Education: Teachers can create student groups for class updates and assignments.
• Freelancers: Manage client communication without mixing personal and work chats.
• SMEs: Affordable and private alternative to Slack or MS Teams.

Pros and Cons of Arattai Messenger App

Pros:

• Privacy-focused, India-hosted servers
• End-to-end encryption for all communications
• No ads or data tracking
• User-friendly interface
• Free to use

Cons:

• Smaller user base compared to WhatsApp or Telegram
• Limited third-party integrations
• Fewer advanced features for enterprise use (still evolving)

The Future of Arattai

ZOHO continues to expand Arattai’s capabilities. Future updates may include:

• Deeper integration with ZOHO apps (CRM, Projects, WorkDrive)
• AI-powered chat assistants for productivity
• Enterprise controls for large organizations
• Open APIs for third-party integrations

Given ZOHO’s track record, Arattai has the potential to grow into not just a consumer messenger, but also a business-ready communication platform.

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Conclusion

The Arattai messenger app by ZOHO is more than just a messaging app—it’s a movement towards data privacy, digital independence, and user-first communication. With strong encryption, India-based data hosting, and an ad-free model, Arattai stands out as a refreshing alternative in the crowded messaging space.

While it may not yet rival WhatsApp in user numbers, its focus on security and simplicity makes it a worthy choice for individuals, families, and businesses seeking a safe communication platform.

If you’re looking for a Made-in-India, privacy-first messenger app, Arattai is definitely worth downloading.